Types of Facebook Ads

Most Profitable 12 Types of Facebook Ads in 2023

Welcome to the world of Facebook advertising in 2023, where businesses have abundant opportunities to connect with their target audience. In this article, we’ll explore the 12 most profitable types of Facebook Ads that can skyrocket your success. From immersive videos to personalized carousels, these strategies are poised to dominate the advertising landscape and deliver impressive returns on investment. So without wasting your time, let’s dive right in. 

However, if you are looking for an agency that can run Meta/Facebook Ads, you can consider us. We can help you to increase your return on investment. 

Table of Contents

Types of Meta Ads

There are different types of ads on the Meta platform. You will choose the Ad type depending on your industry and campaign goal. Let’s explore the Ad types:

1. Image Ads

Image ad is the most common type of ad on Facebook and Instagram. You will find a small copy, image, and call to action button here. Basically, businesses use this type of ad for brand awareness and to sell e-commerce products. 

2. Video Ads

Meta Video Ad is similar to image ads. In a video ad, you will find a video instead of an image. You will also find a small text and a call to action button with the video. 

Currently, video ad is one of the most popular types of Ad on Meta platforms because it takes more attention.  

3. Instant Experience Ads

Meta Instant Experience Ad is a full-screen media-rich ad that can contain images, videos, products, and a lot of interactive features like swiping through the carousel, seeing products from different angles, etc.  

The ad type is very popular in the e-commerce industry.

4. Poll Ads

From the name, we can understand the features of this ad. In this ad, you will find 2 to 3 options and you can choose an option from that. 

Poll advertisements can be used to engage both existing and new audiences. Additionally, it can be applied to raise brand recognition.

Poll ads are very popular in the service industry. Some businesses even create a poll before taking a business decision. It helps businesses to communicate with their audience. 

5. Carousel Ads

In carousel ads, you can show up to 10 photos and videos in a single ad campaign. Each photo and video can have its own separate link. The photos and videos can show in a single row so you can better use your Meta ad space. 

It is very popular in the e-commerce industry because you can promote your 10 separate products at once. 

6. Slideshow Ads

If you do not have the budget for a video ad, slideshow ads can be a good choice for you. In this type of ad, Facebook makes your images into a slideshow and makes it like a video ad. 

In the slideshow ad, you will find motion, text, and sound that will attract your targeted customer and deliver the complete message. 

7. Collection Ads

If you have 4 or more than 4 similar products then you can run a collection ad. In this ad, you can display your products on a grid view so that your targeted audience can see all of them together. 

Collection ads could have 1 primary video and photo and some related products. You can choose your landing page for separate products. 

This ad is suitable for e-commerce stores. 

8. Lead Ads

If you are a service company and your company depends on leads, Leads Ads might be a good opportunity for you. In this ad, Facebook will show your ad to your targeted audience and most probably they will fill out your form. 

The good thing about the ad is it is reality optimized for the small screen and Facebook auto-fills the contact information so that they are more likely to submit the form. As a result, you have a higher chance of getting potential customers.

9. Advantage Plus Catalogue Ads

Advantage Plus Catalogue ads is a retargeting ad that works with Meta pixel and Meta product catalogue. By using this ad you can show your ads to only those people who have visited your website but not purchased any products. It is a very powerful ad to convince visitors to your customer. 

To run this ad you must install Meta pixel on your website so that Meta can track your website visitors. And you also should have a product catalogue so that Facebook can decide which products to show. 

The ad shows in the carousel format and you can choose a custom audience for your ad. Currently, the ad is very popular in the travel, car, property, and e-commerce industry. 

10. Messenger Ads

You can show your ads in messenger also. If you have chosen the channel “messenger” when setting up the ad, your targeted audience will see ads on their messenger app also. This is a powerful ad for generating leads. 

11. Stories Ads

You can also show your ads to Facebook and Instagram stories. Nowadays, people from all over the world are more into watching stories, so it will be a great idea to publish your compatible ads in the stories also. 

12. Augmented reality Ads

Augmented reality ads are very new to Meta platforms. If you use this advertisement your targeted audience will see your ad on their Facebook and Instagram feeds and they will be able to interact with the ad.

By using this ad your customers can feel the product in person. They can understand how the product will look if the product is placed in a specific position. This is really helpful for products like furniture. 

Additional Resources

How Long Should I Run Facebook Ads?

Learn how long you should run your facebook ads so that it gives you the best outcome. 


As we conclude our journey into the realm of Facebook advertising in 2023, we’ve uncovered the 12 most lucrative ad types that can drive exceptional results. From captivating videos to engaging messenger ads, these strategies hold the key to maximizing profitability. By embracing innovation and leveraging these profitable Facebook Ads, businesses can thrive in the ever-competitive market of 2023 and beyond.