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Our own tool · Built by Pixeltokig
Tokig Insights: all your marketing in one report
Google, Meta, the newsletter, the form and the online store, gathered in one place and counted the same way. You see every enquiry and order, where it came from and what it cost. Updated the moment it happens.
- Counts what landed in the form or at the checkout
- Live, not a PDF on the fifth of the month
- We pick out the numbers that matter to you
Google · Roof replacement14:32
Meta · Fixed price13:49
Google · Brand11:06
Example · fictional company, masked addresses
The collection
Six places in, one place to look.
You already have the numbers. They are just in six systems, with six logins and six ways of counting. Google and Meta each count their own, and both count themselves in.
Tokig Insights brings it together in one place and counts everything the same way, from the visit to the enquiry and the paid order. You see every enquiry and order the moment it comes in.
The selection
You do not get more numbers. You get the right numbers.
Once everything is collected, the next problem is that there is too much. That is why Tokig Insights is not a list of everything that can be measured. We make a selection, every month, and write down why.
The faded numbers are still there and can be brought up. But they are not in the way. A report that shows everything equally loudly forces you to make the selection yourselves, every month, and that is exactly the work you pay us so you do not have to do.
What it looks like
Every panel answers a question you actually have.
The panels show Tokig Insights as it looks today, with numbers from a fictional example company. We never show real customers’ data.
Channel that led to the enquiry
Untagged link means we do not know, and it says so. A report that always adds up to a hundred percent has guessed somewhere.
Keywords that led to an enquiry
Not keywords that brought clicks. Keywords that brought an enquiry.
Messages that work
The same budget, four promises. It is information you rarely see anywhere else.
Sales overview, 30 days
The newsletter brought fewer orders than Meta but more than twice as much money. A report that only counts conversions would have told you to scale the wrong channel.
Who it is for
It measures what counts for you.
Not every business is measured the same way. Tokig Insights shows what makes the difference for you.
Enquiries
Service companies
Enquiries and calls are your checkout. Tokig Insights shows which channel, which keyword and which promise brought them in.
E-commerce
Online stores
Orders, revenue and abandoned purchases per channel, linked to products and brands.
Both
Shop and web
If you have both a physical shop and an online store, they are shown side by side.
Getting started
You do not need to change anything on your website.
1
Connection
We connect Tokig Insights to the form and online store you already have, and to Google Ads, Meta and your email tool.
You get: Everything in one place, with one account for you.
2
Tagging
Your ad links are tagged correctly, so that every enquiry can be traced. Tokig Insights tells you when tagging is missing.
You get: As few untagged enquiries as possible.
3
Selection
We pick out the numbers that make the difference for you and name them so that everyone understands.
You get: A view that anyone in your company can read.
4
Follow-up
Every month we write what we see and what we suggest. Tokig Insights can also be exported as a PDF for the board.
You get: Decisions, not just numbers.
Honestly
Four things it does not do.
Follow trails that were never left
If someone clicks an ad and googles you three days later, it says organic, because that is the truth.
Replace Google and Meta
Budgets and bidding stay there. Tokig Insights tells you what to steer towards.
Improve the ads on its own
It shows which ones work. Someone still has to act on it.
Work without tagging
Tokig Insights tells you when tagging is missing. We can set it up for you.
Frequently asked questions
What people usually ask
Want to see it with your own channels? That can be done at the meeting.
Because we measure two different things. Meta counts the purchases it believes it caused, and by default includes people who only saw the ad. We count what actually landed in your form or at your checkout. Our number is usually lower, and it is the one you recognize in your inbox.
Immediately. Every new enquiry and order shows up the moment it comes in.
No. Tokig Insights connects to the form and online store you already have. The only thing that needs doing is tagging the ad links correctly.
Yes. For most of our customers, an enquiry is what counts. Then the form is your checkout.
Yes. Tokig Insights is always open and up to date, and the same content can be exported as a PDF.
Anyone. There are no report settings to learn and nothing you can accidentally break.
On our servers in Sweden. Email addresses are shown masked.
Next step
See Tokig Insights live.
Half an hour where we show Tokig Insights and go through how your channels are counted today. You find out what would show up if you connected.
- You see Tokig Insights live
- We go through how your channels are measured today
- Free and with no obligation
We call you back
Leave your name and number. Someone from the team that works on this will call you back within one working day.