Meta Ads · Facebook and Instagram
Social media agency in Stockholm: Meta Ads that bring customers
We advertise on Facebook and Instagram for companies that want enquiries and sales. We test messages against each other and steer the budget toward what actually lands in your inbox or checkout.
- Ads made from your real jobs, not stock photos
- Tracking via Meta Pixel and Conversions API
- You own the ad account and the pages
Messages that work · all channels
Same budget, four promises. Example · made-up company
Message before budget
In the feed, whoever says the right thing wins, not whoever pays the most.
Nobody searches for you on Instagram. The ad has to make someone stop for a second and feel that this is about them. That’s why the message decides, and you can’t guess your way to it.
We run several promises against each other with the same budget: the price, the peace of mind, the speed, the result. After a few weeks you know which one produces enquiries, and we then use that knowledge in Google Ads, on the website and in the newsletter.
How we work
From the first ad to a channel that can be scaled.
1
Tracking first
Meta Pixel and Conversions API are connected so that purchases and forms are counted, even when the browser blocks tracking. Without it, Meta optimizes toward the wrong people.
You get: Tracking that matches your inbox, not just Meta’s report.
2
Audience and offer
We start with who buys from you today and what they usually ask about. That becomes three to four promises to test.
You get: A test plan: which messages, to whom, with which budget.
3
Material
Photos and video you have taken of your real jobs, ideally via Tokig Stories. We write the copy and adapt the material for feed, stories and reels.
You get: Ads that look like you, not like everyone else.
4
Testing and scaling
The message that produces enquiries at the lowest cost gets more budget. Whatever doesn’t work is switched off, even when it gets lots of likes.
You get: Weekly decisions, and a cost per enquiry you can plan around.
5
Retargeting and loyalty
Those who have visited the website get a reminder, and those who have already bought get offers that make them come back.
You get: More deals from the traffic you have already paid for.
What we do in the channel
Ads first. Organic when it pays off.
Advertising
Meta Ads
Campaigns for enquiries, purchases and store visits on Facebook and Instagram.
Leads
Lead forms
Forms directly in the app when they produce better enquiries than the website. We measure both.
E-commerce
Catalog ads
For online stores: products are shown to people who have viewed them, with the right price and stock.
Content
Creative and copy
Copy, images and simple animations (GIF) in the right format, from your own jobs and products.
Organic
Organic posts
Posts made from the same material as the ads, so your pages are alive when someone looks you up.
Tracking
Report in kronor
Cost per enquiry and per order, next to Google and email in Tokig Insights.
Facebook and Instagram
Facebook and Instagram advertising that pays for itself.
Many people looking for a Facebook agency have already tried boosting posts. It brings likes, rarely customers. The difference lies in three things: that the tracking works, that the audience is right and that the ad says something that makes people get in touch.
Local
Ads for Stockholm and the surrounding area
If you sell in Stockholm, the budget shouldn’t leak to Malmö. We target the ads by area, age and interest, and track which areas actually produce enquiries.
Same campaign, the right format
Facebook, Instagram and Messenger run from the same account. We create the material in the right format for each placement, so it doesn’t look like a cropped Facebook ad.
Tracking
Pixel and Conversions API
Without correct tracking, Meta optimizes for the wrong things. We set up the pixel and server-side tracking, so purchases and enquiries are counted correctly.
Account
Business Manager in order
Ad account, pages, pixel and payment gathered in your own Business Manager. You own everything, we only have access.
Connected to
Social media works best together with
FAQ
Questions about social media advertising
You reach the team that manages the ads directly by phone.
You pay the ad budget directly to Meta, and you decide the level. On top of that comes our fixed fee. We suggest a test budget that is enough to see which messages work.
Meta counts purchases and enquiries it thinks it caused, including from people who only saw the ad. We count what ended up in your form or your checkout. Our number is lower and matches your inbox.
A little. People who see an ad often click through to your page. It should look alive, but it doesn’t need to be updated every day.
We make images and simple animations (GIF). We don’t produce video, but we’re happy to use video you have filmed yourselves. The best material usually comes from your own jobs, and with Tokig Stories you send it in directly from your phone.
We are strongest in Meta and Google. When another channel suits your audience better, we’ll say so and set it up with the same tracking.
You do. Business Manager, the pages, the pixel and the audiences are in your name.
Plans, produces and runs ads and posts in channels like Facebook, Instagram and LinkedIn, and follows up on what they deliver. With us, the focus is on ads that produce enquiries and purchases, and we report the results in kronor.
The ads can show the same day, but Meta needs a number of conversions per week to learn who should see them. Expect a few weeks before you can draw conclusions and a couple of months before the channel is stable.
Next step
Half an hour. Then you know what to say in the feed.
We look at your pages, any previous ads and what your customers usually ask about. You get three messages we would test first.
- We prepare by looking at your website before the meeting
- You get a prioritized list, not a quote
- Free and with no obligation
We’ll call you
Leave your name and number. Someone from the team that works on this will call you back within one working day.