SEO Vs Social Media Marketing: Which Is Better?

In the digital era, businesses need to use various strategies to promote their products and services online. Two of the most popular and effective digital marketing strategies are SEO and social media marketing. Both of these approaches have their unique features and benefits, making it challenging to determine which one is better. So in this article, we will try to figure out what is the difference between SEO and social media marketing and which one should you use for your marketing campaign. 

By the way, if you are looking for an agency that is knowledgeable and can run an SEO or social media campaign for you, you can consider us.

Table of Contents

Difference Between SEO and Social Media Marketing



Social Media Marketing


Optimizing website content for search engines

Promoting business on social media platforms

Targeted audience

Users searching for specific keywords

People interested in your niche, industry, or content

Value over time

Long-term strategy

Immediate results


Can be tough

Less competitive depending on niche and audience

Underlying Purpose

Drive organic traffic to website

Engage audience, build relationships, and promote brand

Type of content/topic

Keyword-optimized and informative content

Various types of content, including videos, images, and text

Content formats

Written content such as blog posts

Various types of content, including videos, images, and text


Collaboration for promotion or link building

Reliance on influencer marketing for brand promotion

Traffic upper limits

Depends on search volume of target keywords

Can continue to grow with increasing followers and engagement

Measuring results

Keyword rankings, organic traffic, click-through rates

Likes, shares, comments, follower growth

Success rate/conversions

Higher conversion rate

Lower conversion rate but can help build brand loyalty and customer relationships


Google, Bing, etc.

Facebook, Instagram, Twitter, LinkedIn, etc.


Long-term commitment

Requires consistent effort to maintain audience and engagement



May require higher budget for influencer marketing and paid advertising

Skill Set required

Technical knowledge of website optimization

Creative content creation and social media management

Audience targeting

Specific targeting based on keyword research

Broader targeting based on audience demographics and interests

Customer engagement

Limited interaction with customers

Ability to directly engage with customers and receive feedback

Brand visibility

Primarily visible through search engine rankings

Highly visible through social media presence and advertising

Relationship building

Limited opportunity to build relationships

Opportunity to build strong relationships with customers and influencers

When to Choose SEO Over Social Media Marketing for Your Business?

SEO can be a great choice for businesses that are looking for long-term growth and sustained organic traffic. If your business has a website with valuable content and your target audience is actively searching for related keywords, then SEO may be the way to go. SEO can help establish your brand as an authority in your industry and drive relevant traffic to your site, leading to increased conversions and revenue. Additionally, SEO can be a more cost-effective option compared to social media marketing, as it doesn’t require paid advertising to drive traffic to your site.

When to Choose Social Media Marketing Over SEO for Your Business?

Social media marketing can be a better choice for businesses that are looking for immediate results and have a more visual or interactive product or service to promote. If your target audience is active on social media and prefers to engage with businesses through those platforms, then social media marketing may be the way to go. Social media can help you increase brand awareness, build relationships with your audience, and drive traffic to your website through engaging content and paid advertising options. Additionally, social media can be a great way to reach new audiences and increase your customer base.

How You Can Use Both

1. Add Social Sharing Buttons to Your Website

By adding social sharing buttons to your website, you make it easy for visitors to share your content on their social media platforms. This can increase the visibility of your content and drive more traffic to your website through social media.

2. Use Relevant Keywords in Your Social Media Content

Just like with SEO, using relevant keywords in your social media content can help your posts appear higher in search results. This can increase your visibility on social media and drive more traffic to your social media profile.

3. Include Links to Your Website in Your Social Media Profiles

By including your website URL in your social media profiles, you can get a no-follow link to your website and eventually it will help your website to grow on search engines more.

4. Embed Links in Your Videos and Presentations

Embedding links in your videos and presentations can provide additional resources for your audience and drive traffic to your website. You can also include your website URL to your youtube videos. That will also count as a no-follow link. 

5. Optimize Your Social Media Profiles for Search Engines

By including relevant keywords in your social media profiles and providing detailed descriptions of your business, you can optimize your profiles for search engines and increase your social media visibility in search results.

6. Increase Your Social Media Reach by Building Relationships With Others

Building relationships with others in your industry or niche can help you increase your social media reach through collaborations and partnerships. This can help you reach new audiences and increase your visibility on social media.

7. Build Links by Establishing New Connections and Partnerships Through Social Media

Reach out to influencers or other businesses in your industry and establish partnerships that can help you build links and increase your online presence. This can also help you gain access to new audiences and potential customers.

By using these strategies, businesses can fully leverage the benefits of both SEO and social media marketing to increase their online presence, reach a wider audience, and drive more traffic and conversions to their website.


In conclusion, both SEO and social media marketing can be valuable tools for businesses to increase their online presence and reach their target audience. The choice between the two depends on the specific goals of the business and the preferences of their target audience. By using both strategies together, businesses can maximize their online presence and reach a wider audience while also driving traffic and increasing conversions.

Additional Resources

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