The Complete Guideline of On Page SEO

When we do SEO stuff within the site, it’s called On-Page SEO. To do the On-Page SEO you need to log in to your website. 

This is the fourth stage of an SEO campaign and the most important one because, if you do it incorrectly, Off-Page SEO (the next and last stage of the SEO campaign) will not help you. 

So let’s get right to it and have a thorough discussion of On-Page SEO.

However, if you are looking for an agency that can do On-Page SEO for you, you can can call us (+4654522222) or visit our SEO service page.

Table of Contents

On Page SEO Elements

1. URL Assigning for the Keywords 

Our existing URLs: 


Our keywords: 

  • SEO agency Stockholm 
  • What is On-Page SEO 
  • 301 redirect 
  • Site map
  • Use of headers

So to do the URL assign: 

  • We will assign “SEO agency Stockholm” to  “” 
  • We will assign “What is On-Page SEO” and “Use of headers” to “”
  • However, there is no URL for “301 redirects” or “Site map.” So we have to create a URL for that. So that will be “” (that means creating new content)

2. Keyword Cannibalization

A keyword cannibalization problem arises when you attempt to rank the same (or a closely related) keyword on multiple URLs. It’s a major issue, and for this reason, many SEO campaigns fail. 

Let’s understand this with an example: 

Suppose there are 2 keywords, and you want to target 2 separate URLs for those. 

  • “iPhone cases” for “”
  • “Cheap iPhone cases” for “”

So in this situation, you will fall under the “keyword cannibalization” issue because when you write an article on “cheap iPhone cases” it will pick up both keywords (iPhone cases and cheap iPhone cases) from it. Since the word “iPhone cases” are included in “Cheap iPhone cases” too.

Instead of writing two separate articles, you can write one article that includes both keywords. You should make “iPhone cases” the main keyword and “cheap iPhone cases” the secondary keyword because both terms fall under “iPhone cases.” 

So the article structure would be like

Title / H1 = iPhone Cases

H2 = Cheap iPhone Cases

H2 = iPhone 14 Cases

H2 = iPhone 13 Cases

When you focus two similar keywords on two different URLs, Google deprioritizes both URLs because you could have created a single article that covered everything. But you have created multiple URLs to get more traffic. You have no intention of helping users. You are doing this only to get more website traffic. So try to cover everything in one article to avoid the keyword cannibalization issue.

3. Create a Useful and Eye-Catchy Title

You must come up with a catchy title after selecting a keyword that will encourage users to click on your result. 

To make the title interesting, you can add some powerful words, like- professional, best, top-notch, etc. it will increase your click-through rate. 

And at the very end, you can also add your brand name for branding purposes. It works a lot with reputed domains. “The Complete Guideline of On-Page SEO | Pixel Tokig,” for example. When visitors see the article is from their recognised brand, they are more likely to click on that. 

Last but not the least, your title should be unique, and the users should understand what they are going to get from this article. 

4. Create Content That Is Really Helpful to the Readers

When creating content, keep the intent of your customers in mind. You must consider why they have come to your content. This is good content if you can meet their requirements. If they have to go to another website to learn more about it, your content is inadequate.

Let’s discuss some of the points that will make your article easy and helpful: 

  • Your content has to be genuine and it should not be a copy of other content. If you do not have real-life experience with the product or services then you can not make unique or genuine content. 
  • Only rewriting other available content on the web will not make the content genuine. You have to add some value to it. You can not add value to your content if you do not have real-life experience. So the manufacturers or the real users should write the content.  
  • Use simple words. You should not use any complex or tough words. 
  • Write to the point. Don’t elaborate unnecessarily. 
  • The introduction should be short and to the point.
  • The targeted audience should be able to relate themselves to the introduction.
  • If possible try to answer their question inside the introduction and if they want to understand it deeply then they should read the full article.
  • Give enough points and make the paras short. People normally don’t want to read long paragraphs. 
  • Use an active voice. Try to avoid passive voices.
  • Use header tags (h1,h2,h3,h4) on points appropriately.
  • Give enough examples. People understand when they get an example. 
  • If possible, give enough pictures. People stay longer on web pages with good pictures. 
  • 100% copy free. There should not be any plagiarism. 
  • It should be grammatically correct with no spelling mistakes.
  • You should give references to prove your points. We call them outbound links.
  • Only give links to reputed sources. 

5. Keyword Placement

You should put your main keyword in these positions: 

a. Title

You should put your main keyword into the article’s title and the keyword should be in front of the title.


b. Meta Title

The meta title is different from the article title and you can write it differently. You should also place your main keyword in front of your meta title.


c. Meta Description

The meta description is the short description under your meta title on the search engine result page. You should also put your keyword in the meta description. 


d. Header 1 and Header 2 Tag

You should place your main keyword in the header 1 and header 2 tags so that it gets more strength. Normally title is in default header 1 so you have to place your keyword in header 2 if possible. 

e. Introduction

If you can naturally incorporate your main keyword into the introduction, do so. Otherwise, you can skip it. Remember that you can not place your keyword forcefully. It’s known as keyword stuffing, and it’s negative for your SEO.


6. Keyword Density

Keyword density means how many times the main keyword appears in an article. If it is a 1000-word article and the main keyword comes 10 times, then the keyword density will be 1%. 

These metrics were once used by SEOs, but they no longer work. You do not need to consider the keyword. Simply write your article and satisfy your visitors’ intent. The main keyword can appear naturally in the article; this is not a problem.

7. Proper Use of Header Tags

Use your header tags wisely. For users, it’s nothing more than a bold text or point, but for the search engine, it’s the structure of the content. So use it accordingly.

You should maintain the sequence of header tags, like: you can not put an H2 tag under an H3 tag. Because H2 is bigger than H3, so H3 can fall under H2. For example: 

  • H1 (Title)
    • H2
      • H3
      • H3
      • H3
    • H2
      • H3
        • H4
        • H4
      • H3
    • H2

8. Include Meta Description

You should include a meta description on all your pages so that it can increase your click-through rate. The meta description is the short description under the title of the search engine result page.


The meta description is optional. If you do not enter a meta description, Google will generate one for you. However, you should provide the description so that you can include your main keyword.

By the way, Google does not guarantee that only your provided meta description will be displayed. He might show different meta descriptions for different keywords

9. Image Optimization 

You should also optimize your images for Google image searches. If you can optimize your images you will be able to rank on Google Images and get some traffic from there. 

For image optimization you can put your main keyword in these places: 

  • Image name
  • Image alt text 
  • Image title
  • Image caption

You should also geo-tag your images if you are doing local SEO. It will boost your local ranking.

10. Relevant Interlinking

If you have enough articles that are related to each other, you should link them together. It is very beneficial for you because it helps Google to find new content and will pass link juice to the whole website. 

Without proper interlinking, you cannot get your site into a good position. So focus more on creating content and linking with each other. 

But don’t try to link to irrelevant articles. It will not benefit you. Forcefully interlinking can harm your site. It should be linked naturally.

11. Create Content Clusters

When you make so many articles (related articles) around your pillar or money content (main keyword) and connect them with interlinking, it’s called a content cluster

You should create a content cluster to prove the topical authority to Google. If you write random articles without any content plan, you won’t be able to achieve topical authority. 

Now we know that topical authority is the key factor for ranking a keyword. So you should write all the related content to your main keyword and interlink with each other so that Google recognizes you as an expert on that topic and gives you a ranking.

12. Website Color, Logo, Design, Navigation 

Website color, logo, design, and navigation also fall under On-Page SEO. You should choose your website color, logo, and design very simple and minimalistic. There should not be too many colors and your website should not have very complex designs. 

It will hamper your user experience, and visitors will spend less time on your pages. So when Google finds that people are staying longer on other websites than yours, then they start deprioritizing your website. So you should make your site clean and user-friendly. 

You should also make your navigation simple so that visitors can go to a very specific article very easily. It will also boost your ranking. Also, use breadcrumb so that they know where they are on your website. 

Final Words

If you read the full article, you already know a lot about On-Page SEO. Implement them on your website and you should see a positive outcome. But if your competition is high then you need to implement the last stage of SEO (Off-Page SEO) too. To know more about Off-Page SEO read this article. 

In conclusion, on-page SEO is an essential part of any comprehensive SEO strategy. By optimizing the content and structure of your website, including relevant keywords and meta tags, creating a well-organized, easy-to-navigate site, and providing a high-quality user experience, you can help establish your website’s relevance and credibility with search engines, which can ultimately lead to higher rankings and more traffic. It’s important to keep in mind that on-page SEO is an ongoing process, it’s not something that can be achieved overnight. It requires consistent efforts and patience to see the results.