Email · Newsletters, flows and outreach
Email marketing: newsletters and campaigns that sell
Newsletters and automated flows to people who already know you, and personal outreach that opens doors with new customers. We find the recipients, write the messages, test what works and show what each send brought in, in kronor.
- Revenue per send, not just opens
- Flows that run by themselves, around the clock
- Personal outreach to new customers, even at large volumes
The jacket is still there. Size M is in stock.
Free shipping over SEK 499, and 30 days to return.
Back to cartRevenue per channel · 30 days
Example · fictional shop
Why email
Ads win the customer once. Email brings home the next purchase.
You have paid for every customer you got through Google or Meta. Once they are customers, reaching them again costs almost nothing, as long as you have their email address and a reason to write.
We often see the newsletter bring fewer orders than the ads, but bigger ones. A report that only counts conversions will then tell you to scale the wrong channel. We count in kronor.
New customers via email
Digital door-knocking: personal outreach to the right decision-makers.
Newsletters sell to people who already know you. Personal outreach opens the door with those who do not yet. We find the right recipients, write the message, test what works and pitch your offer, one email at a time or at large volumes.
- The right leads, selected to match your ideal customer
- Messages that sound like a person, not a newsletter
- A/B tests until we know what gets replies
- Replies and booked meetings land with you
Hi Anna,
I saw that you renovated three terraced houses in Täby this year. We help construction companies in northern Stockholm get more enquiries from homeowners planning a renovation.
Do you have 15 minutes next week?
A/B test · subject line
Example · fictional companies and numbers
1
The right leads
We build the list based on who buys from you today: industry, size, location and role. Better 300 of the right recipients than 3,000 of the wrong ones.
2
The right message
Short, personal and with a clear offer. Every email has a reason to be written to that particular recipient.
3
A/B tests
Subject line, opening, offer and follow-up are tested against each other. Whatever gets the most replies stays.
4
The door-knocking
We pitch your offer in a sequence with follow-ups. Anyone who replies is passed on to you, or straight into your calendar.
5
Bulk campaigns
Once the message is proven we scale up to larger volumes, keeping control of deliverability so the emails land in the inbox.
6
Measured in meetings and deals
We follow up replies, booked meetings and deals and report them next to your other channels.
Within the law: we send personal outreach to businesses, with a clear way to opt out in every email. Under Swedish rules, sole traders count as private individuals, and we only email private individuals with their consent. The emails go to named people, so GDPR applies too: recipients must be told where their details came from and can always say no. (Overview, not legal advice.) Want to reach new B2B customers at a larger scale? See lead generation.
The flows
Emails that send themselves.
In our experience, automated flows bring in more per email than campaign sends. They are set up once and then work every day.
New
Welcome flow
New subscribers learn who you are and get a reason to buy for the first time.
E-commerce
Abandoned cart
A reminder when someone leaves the checkout halfway. Often the flow that brings in the most per email.
Customers
Post-purchase
A thank you, tips about the product and a request for a review. At the right time, not the same day.
Loyalty
Repeat purchase
A reminder when it is time again: service, refill, season.
List care
Re-engagement
Those who have not opened in a long time get one last offer, then they are removed from the list.
Services
Enquiry that did not become a deal
For service companies: a follow-up to anyone who received a quote but did not reply.
How we work
From a list to a channel that pays for itself.
1
List review
How many contacts you have, how they were collected and whether the consent holds up. Never a bought list.
You get: A clear picture of what the list is worth today and what needs cleaning up.
2
Collection
Forms on the website, at checkout and in the shop. With a reason to sign up that actually tempts.
You get: More addresses every month, with valid consent.
3
Flows
We set up the flows that suit you, in your email tool, for example Brevo.
You get: Flows that work around the clock, with copy and design done.
4
Newsletter
One send a month or every other week, written by us and approved by you.
You get: A plan for the year, and no sends just because it was time.
5
Measured in kronor
Every send and flow is linked to orders and enquiries in Tokig Insights.
You get: Revenue per send, next to Google and Meta.
Straight talk
Straight talk about email.
Open rate as a goal
Apple’s privacy protection makes opens unreliable. We measure clicks and purchases.
Sends that break the law
We only email private individuals with their consent, or your own customers where the law allows it. Personal outreach goes to businesses, with an easy unsubscribe.
Emails every day
More sends mean more unsubscribes. We send when there is something to say.
That every flow suits everyone
A plumbing company does not need the same flows as a clothing shop. We choose.
Works together with
Email works together with
Frequently asked questions
Questions about email marketing
We help you get started, even if your list is small today.
Two parts: the email tool, which you pay directly to the provider, and our work. Setting up flows is a one-off cost; newsletters and follow-up are a fixed monthly price.
Usually Brevo, which has servers in the EU and works well with both WordPress and Shopify. If you already have a tool that works, we work in that.
Yes, emailing companies and people in their professional role is fine, as long as the email is relevant to the recipient’s work and it is easy to opt out of further emails. Sole traders count as private individuals, and private individuals require consent. We set up the sends so that they follow the rules.
It depends on how big your target group is. We start with a smaller, hand-picked list to find the message that gets replies, and then scale up to bulk campaigns at larger volumes.
The reply is passed on to you, or the recipient books a meeting directly in your calendar. You see all replies and booked meetings in Tokig Insights.
If you got the address when the customer bought from you, you may send marketing about your own similar products without consent, as long as the customer could opt out at that point and can do so in every email. All other private individuals require consent. We go through what applies to your list.
As often as you have something to say. Once or twice a month is often enough, plus the automated flows.
Yes. Flows after a quote, service reminders and newsletters to past customers often bring new jobs without any ad spend.
Next step
What is your customer list worth?
We look at how many addresses you have, how they were collected and which flows are missing. You get an estimate of what email can bring in.
- We prepare by looking at your website before the meeting
- You get a prioritized list, not a quote
- Free and with no obligation
We call you back
Leave your name and number. Someone from the team that works on this will call you back within one working day.