New channel · Advertising in ChatGPT
ChatGPT Ads: advertise in ChatGPT for Swedish businesses
Since August 2026 it has been possible to advertise in ChatGPT in Sweden. We set up the campaigns, connect the measurement and calculate what the clicks brought in, the same way as for Google and Meta.
- Set up with the same measurement as your other channels
- Test budget first, scaling when the numbers hold up
- Straight answers about which industries are not allowed to advertise
Inspection included. You get the price before we start.
Illustration · fictional company
How it works
The ad is shown below the answer, when the question matches your offer.
The ads sit below ChatGPT’s answers, clearly labeled as sponsored and separate from the answer itself. They are shown to users on the free version and the Go plan. Paying Plus, Pro and business accounts see no ads.
In the EEA and Switzerland, personalised ads are not available yet. The ad is chosen from the context of the current conversation. You bid per click or per thousand impressions and can also optimise for conversions. The clicks go to your own website.
Status as of October 2026. The channel is new and the rules and formats change continuously. We keep this page updated.
Why now
Many people have already started asking ChatGPT instead of googling.
In our assessment, someone asking a question in an AI assistant has often come further along in the buying process than someone searching for a keyword. That makes the ads interesting, and the channel only opened in Sweden in August 2026.
Early days
The channel is new in Sweden. Testing now means you learn what works before more advertisers arrive.
Questions, not keywords
The ad is matched against what people actually wonder about. That calls for different messages than on Google.
The same measurement
OpenAI’s own measurement and UTM-tagged links, so that ChatGPT shows up in Tokig Insights next to everything else.
How we work
A test, not a promise.
1
Is it a fit for you?
We check whether your industry is allowed to advertise and whether your customers ask questions where you have a good answer.
You get: A straight answer, even when it is no.
2
Measurement and setup
Account, pixel or Conversions API and UTM tagging. The conversions are the same as in your other channels.
You get: A channel that can be compared with Google and Meta on equal terms.
3
Messages and pages
Ads that answer the question, and a landing page that picks up where the answer ends.
You get: Two to three messages to test against each other.
4
Test period
A limited budget over a few weeks. We track cost per enquiry or order, not per click.
You get: A decision: scale, adjust or stop.
Straight talk
What you should know beforehand.
Not every industry is allowed
Alcohol, tobacco, gambling, politics and adult content are prohibited, as are individual job and housing ads. Finance, health and legal are in practice closed outside the US.
No history to lean on
There are no reliable Swedish cost levels yet. That is why we start with a test.
Ads are not visibility in the answer
The ad shows below the answer. Being mentioned in the answer is a different job, see Visibility in AI search.
The channel keeps changing
Formats and rules are updated often. We keep track so you do not have to.
Works together with
ChatGPT Ads works together with
Frequently asked questions
Questions about ChatGPT Ads
The channel is new. If in doubt, just ask us.
Yes. Since August 2026, advertisers in 31 European countries, Sweden among them, can advertise in ChatGPT. The ads are shown to users on the free version and Go.
Below ChatGPT’s answers, labeled as sponsored and separate from the answer. The ad does not affect what ChatGPT answers.
You bid per click or per thousand impressions, and you can also optimise for conversions. Since the channel is new, there are no reliable Swedish benchmarks. We suggest a test budget based on your industry and what a customer is worth to you.
With OpenAI’s pixel or Conversions API and UTM-tagged links. We connect it to the same enquiries and orders as your other channels, so that you can compare.
Ads buy a spot below the answer. Being mentioned in the answer itself is about content, reviews and how well the AI knows you. We do both.
Companies whose customers ask questions before they buy: trades, construction, education, e-commerce, B2B services. Some industries are not allowed, and we will tell you straight away.
Next step
Is ChatGPT Ads right for you?
Half an hour where we go through whether your industry is allowed to advertise, which questions your customers ask and what a reasonable test would cost.
- A straight answer on whether the channel suits you
- Suggested messages and test budget
- Free and with no obligation
We call you back
Leave your name and number. Someone from the team that works on this will call you back within one working day.