AI search · ChatGPT, Gemini, Google AI
Visibility in AI search: get mentioned in ChatGPT and Gemini
More and more people ask ChatGPT, Gemini or Google’s AI Overview instead of clicking around among search results. We work to make you the company mentioned in the answer, and we measure the visits that come from there.
- We test what the AI assistants say about you today
- The same foundation as SEO, with more places to be cited
- Visits from AI assistants are measured separately
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Example · fictional company
The new search window
Your customers no longer just google. They ask AI.
Anyone asking an AI assistant gets a ready-made answer with a couple of companies mentioned. There is no page two to scroll on to. If you are not mentioned in the answer, you are often not seen at all.
The assistants often base their answers on what is written about you on your own website, in your Google profile, in your reviews and on other pages that mention you. That is the material we work with. The answers can also be wrong.
What decides it
Six things that affect whether you are mentioned.
No outsider knows exactly how the models choose. Google says ordinary good SEO also applies to its AI answers, with no special requirements. This is what we see, in our experience, affecting whether a company gets mentioned.
Content
Pages that answer the question
One page per service and town, answering price, timing and how it works. Those are the kinds of pages we most often see cited.
Consistency
The same details everywhere
Name, address, services and opening hours identical on the website, in the Google profile and in directories.
Reviews
Fresh reviews
The assistants often mention rating and number of reviews. In our experience, new reviews do more good than old ones.
Mentions
Others who mention you
Industry sites, local media and customer cases. One source is rarely enough.
Technology
Technology that can be read
Structured data, fast pages and nothing that blocks the AI crawlers.
Follow-up
Measurement
Visits from AI assistants such as ChatGPT, Perplexity and Gemini show up as a separate source in Tokig Analytics.
How we work
We start by asking.
1
AI review
We ask the questions your customers ask ChatGPT, Gemini and Google’s AI Overview, and note who gets mentioned and which sources are cited.
You get: A list: where you are mentioned, where the competitor is mentioned, and why.
2
The foundation on the website
Pages that answer the questions, structured data and a robots.txt that lets the AI crawlers in.
You get: Pages built to be cited, in the order they have the best chance.
3
The material outside the website
The Google profile, directories, reviews and mentions on other sites.
You get: The same details everywhere, and a plan for more sources.
4
Follow-up
We ask the same questions again every month and track the visits from the AI assistants.
You get: A month-by-month comparison: are you mentioned more often, and does it bring visits?
Straight talk
What we do not promise.
That you are always mentioned
The answers vary between occasions and users. We measure how often, not whether.
A secret method
There is none. What works is good content, consistent details and reviews.
That SEO becomes unnecessary
The AI assistants often draw on the same pages as search engines. Without SEO there is less to cite.
Quick results
The models and their sources update at their own pace. We usually expect months, not weeks.
Works together with
AI search builds on
Search engine optimization
SEO
The pages that rank are often the ones that get cited.
Read more →
Local visibility
Google Business Profile
The details the AI reads about you as a local business.
Read more →
Our own tool
Tokig Reviews
Fresh reviews, which the assistants often mention.
Read more →
Ads
ChatGPT Ads
When you want to be seen below the answer today.
Read more →
Frequently asked questions
Questions about visibility in AI search
Want to know what ChatGPT says about you today? We will show you at the meeting.
When someone asks an AI assistant such as ChatGPT, Gemini, Perplexity or Google’s AI Overview a question and gets a summarized answer instead of a list of links.
Generative Engine Optimization, a name for the work of appearing in AI-generated answers. It builds on the same foundation as SEO: content, technology and trust.
No. The answer cannot be bought. ChatGPT can show ads below the answer, but they are labeled as sponsored and, according to OpenAI, do not influence the answer itself.
We ask the assistants your customers’ questions every month and note whether you are mentioned. The visits from them are measured separately.
Usually a little. Structured data, and making sure robots.txt does not block the AI crawlers. The rest is content and reviews.
Next step
What does ChatGPT say about you today?
We ask the AI assistants your customers’ questions and show who gets mentioned, and why. You find out what would earn you a place in the answer.
- We test ten questions your customers ask
- You see which sources the assistants use
- Free and with no obligation
We call you back
Leave your name and number. Someone from the team that works on this will call you back within one working day.